Camera Phones Plaza

I told you before and I will tell it to you once again: when two brands join together, chances are much higher for each of them to become even more famous than they already are. It’s a very smart step, because you know how they say: the power of two is greater than the power of only one man.



This is why LG has just announced a brand new partnership consisting of an “advertising campaign, a serialized webisode and a consumer promotion centered around individual style”. The partnership is the one made with a famous fashion icon, Heidi Klum, whom you all know so very well. The model will be part of the promotion of LG Rumor2, which also included the introduction of personalized back plates for the phone.



As I said before, the partnership will include online webisodes, eight to be more precise, which are said to be all hosted by Heidi Klum and will be all found on the LGRumor2 website. If you’ll be curious enough to access the site, you’ll have the chance to win something that you could never have dreamed about: a seat at the Style Council, led by Heidi, where they will be able to design a back plate for the LG Rumor2. After being judged, the criterions being the creativity and the design execution, the winner will be privileged to have its own back plate in the new collection.



“Our partnership with Heidi Klum is an indication of LG’s leadership in style and self expression”, said Ehtisham Rabbani, the Vice President of Product Strategy and Marketing for LG Mobile Phones. In addition, the vice president said that “we are delighted to have Heidi share her vision and creative input. Rumor2 is not about a one-style-fits-all approach, but about individual style”.

If you go to the LGRumor2 website, you have the chance to win a butterfly back plate designed by Heidi Klum, part of a limited edition, while other back plate skin designs can be bought for $9.95.

(Source: Press release)