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To spare you of those annoying beep sounds received on the cell phone when the other person’s credit is almost finished, Russians came up with a cool idea of replacing these sounds with melodies or comic messages. This new service is called Hello, or Privet in Russian, and is based on the X-tones RBT, a result of the collaboration between VimpelCom, Ericsson and Bercut.

"Abundant experience and our technologies enable us to integrate optimal solutions into customer's business processes. A striking example is the installation of X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52
million subscribers," says Vladimir Filipyev, Chief Client Relations Officer at Bercut.



What is VimpelCom? –It is a Russian telecommunication operator using wireless, fixed and broadband technologies, with companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. The Beeline brand is a wireless subsidiary of the telecommunication operator.
Bercut supplies IT products for Value-Added Services infrastructure of Mobile and PSTN operators.

The first Russian cities that welcomed this cool Hello service on July 1 are: Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don.



The X-Tones are Ring Back Tones with which you can assign a ring back tone melody or a voice message to your incoming beep sounds, create and edit melody list, set rules for melody playback according to time and date, record personal voice messages, view statistics and manage content, and manage the service via web, SMS and other interfaces.

I am not sure if I would enjoy listening to a nice melody instead of a annoying beep sounds, because a melody would surely last longer and is based on several sounds that surely last longer than a beep.