Oct 15 2008
The Pomegranate Concept Phone
Posted by: Maria Mihale in Concepts
Ok, would you please allow me to have a couple of minutes in order to breathe in, breathe out, and get over the impact one particular website has just had on me? I’m actually speechless right now and words don’t come very easy. While most phones that are being developed nowadays are iPhone-wannabes and everyone is waiting for a brand new Nokia device or for a stunning iPhone 3, here comes the Pomegranate concept phone, wiping out all competition. It definitely is based on different ideas, as it looks like it’s trying to challenge not only phone devices.

We’re looking at a brilliant concept that makes it all: not only does it translate what you say into any language, but it also can be used for presentations and movies, as it has an integrated mini projector. And if it wasn’t enough, the Pomegranate Phone doubles as a harmonica. Ok, this is where we all become skeptics about this phone’s features, isn’t it? However, the gag-ad brings in front of your eyes a phone that is also your personal shaver and a mobile personal coffee brewer.
The Nova Scotia government launched a new $300,000 viral marketing campaign that has a very well determined purpose: to change the perception of “tech-savvy expats” concerning their home province. Surfing the official website of the Pomegranate, you’ll see that it’s practically mocking the latest all-in-one smart phone gadgets with outrageous abilities (at least for a smartphone, no matter how smart it might be) to brew coffee, shave your legs, double as a harmonica and do power point presentations and GPS navigation. “People are entertained and they want to find out who’s behind this”, said Stacey Jones-Oxner, Nova Scotia Come to Life spokeswoman.
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A simple look at the Pomegranate’s website might change the way you think about mobile phones and make you want even more. Basically, the Pomegranate puts in the palm of your hand more than you ever thought possible: phone, email, MP3 player, built-in camera, video, a global voice translator, full internet browsing and GPS browsing. And that’s just the beginning.
The Pomegranate is equipped with an integrated projector that plays anything that you like on the wide screen, from movies to PowerPoint presentations. This way, your meetings will be brought to a whole new level, while the ultimate home theater experience is handier than ever.

With the Global Voice Translator, you can speak something into the front of the phone and the program will translate what you say in one of the 15 different languages that are available. This way, you will never be afraid to go to those business lunches with all sorts of foreign people.
More than that, you can now receive a fresh cup of coffee from your phone and you can choose one of the four following flavors: Colombian, French Vanilla, Hazelnut and Sumatran Blend. The Aquagranate water processor converts the Pomegranate into the only smartphone in the world that is able to make coffee in no more than 30 seconds and treat its user in a royal manner.

There’s also an integrated electric razor. When you start using it, you’ll ask yourself how you’ve ever lived without it. But the Pomegranate isn’t just about work, you know? It’s also about fun. Lots of fun. And what’s more amusing that a phone you can play? Whenever you get bored, you can use the Pomegranate as a harmonica, playing along with the preset beats.

The device is powered by a revolutionary power kernel. The size and shape of a pomegranate seed, this accelerated power cell will keep your Pomegranate charged for 120 hours. That’s a full 5 days. Unlike most small devices batteries, the power kernel delivers more power at a fraction of the size. In addition, there’s a wireless charging, which means you need no chargers, no cords. Simply place the Pomegranate next to any running electronic device and it will automatically charge itself to full power. Next to your laptop, on the refrigerator, in the car; the Pomegranate wirelessly draws on the current and charges without you even knowing it.
As I’ve said it before, this is a campaign, actually, as Stacey Jones-Oxner confesses: “We want to get business people and others looking at us as a place to invest, work, live and do business”. Therefore, don’t dream about this concept-phone, ‘cause it will surely never see the light of the day, even if it’d be absolutely great to own such an all-in-one device, wouldn’t it?
(Source concept-phones.com)

















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