Camera Phones Plaza

You (as a luxury car manufacturer) don’t really exist in the eyes of your consumers if there isn’t a mobile phone available on the market or at least as a concept that has your logo written all over it. That’s an exaggerated statement, I agree, but there must be some truth in it, as more and more car makers jostle each other in order to achieve their goal: to have a mobile phone branded with their name.



If you’re familiar with such devices, which usually belong to limited editions, coming with not-so-very affordable prices, then you must know about the Aston Martin or Ferrari cell phones that managed to create sensation around these companies. It’s a matter of fashion and trends, rather than a commercial strategy, if you ask me, but this is my humble opinion.



Anyway, the point is that if your name is Audi and you’re a car manufacturer, then you are entitled to have a secret desire like having a handset of your own. And guess what? You don’t have to waste a lot of time trying to find someone to conceive the handset that you’ve been dreaming about, because designer Sergio Gedanke made your mission a whole lot easier. He came up with a brand new device, the iTT, which combines a classic design with stylish-sporty accents coming straight from cars that people all know very well, like Audi TT and Audi A8.



The designer explained the reason why he chose Audi over other similar companies: “The Audi brand is a well-respected and trusted product in the automotive world. The iTT concept phone is a result of exploring Audi’s form vocabulary on a handheld device such as a cell phone”. The black and silver combination strengthens the idea of durability and elegance, while the red main menu button, placed in the center of the silver fascia, is the spot color that endows the device with life.



“The iTT phone incorporated similar materials and finished found on the roadster TT and the high-class A8 model. User-interface is also similar to current trends in both automotive interiors and handheld devices such as trackballs and backlit customizable keyboards. The innovative tilting screen allows easy reading during driving”.

Quite ingenious, isn’t it?

(Source: concept-phones.com)