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modu is a new type of mobile phone which uses sophisticated technologies and design to be able to slip into different modu jackets like phone enclosures, or modu-enabled costumer electronic devices.

The world’s first modular mobile phone is based on the concept of giving the users the possibility to choose a new phone when they want, and this attracted the leading mobile network operators such as Telecom Italia, VimperCom from Russia and Cellcom located in Israel, with their tens of millions of subscribers to sign a strategic partnership which will lead to the releasing of modu in Q4 2008.



The modu compatible devices will start to be developed soon and these will include MP4 players, digital photo frames, DECT phones, and cameras, and the first company that will begin to manufacture these products is Blaupunkt.
The modu jackets design will be made by Universal Music Group, the world’s largest music company, and among the other partners are SanDisk and Texas Instruments.

The idea of creating modu came from Dov Moran who invented the USB Flash Drive and this is his motivation:
"There are hundreds of handset models on the market: the trouble is that as a consumer you can only have one at a time and you are usually tied to a long and expensive contract. modu is challenging that with a solution that offers freedom, boundless possibilities and the opportunity to change your phone without it costing a fortune."



So, for all those involved in the modu project there are many advantages for the future.
First comes the possibility to open a dialogue with the subscribers providing them an affordable option of changing their phone even a few times a year.



The modular mobile phone will be unveiled at the Mobile World Congress in Barcelona between February 11-14.

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