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It is very hard to make myself understandable for the other person I am talking to on the cell phone, when I am in the middle of a crowd or in a large shopping center during the reductions season, so I had to hide in a bathroom or some similar quiet place.
As I could do nothing about that I stopped using the phone in such crowded places.

Yesterday though I found out about a new technology embedded into cell phones, called SoliCall Mobile, which seemed to bring the solution to my problem.
I read more about it and I found out that it is about a personalized noise reduction technology compatible with Windows Mobile, developed by a private company from Israel, focused on improving the communication quality on all platforms.

Using SoliCall Mobile you could set your phone to identify the voice of the speaker and reduce the background noises, meaning improved sound quality, less power consumption and a longer battery life, because this is what the technology was developed to do.

According to SoliCall, the SDK is working well with Windows Mobile operating system and integrates into the audio path.
It is recommendable to be placed between the Acoustic Echo Cancellation and the CODEC.

“With the cooperation of the manufactures, that are already running field tests, this will soon be possible,” says Adam Moore, Director of Business Development for SoliCall. “We expect that SoliCall Mobile will increase end units sales, and be especially attractive for the business community, for which the quality of the calls is in first priority.”