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Pizza Hut has launched a new ordering method, via mobile phone, which is perfect for people that work a lot and don’t have time to cook or to take one hour break for eating in a restaurant.
This system is used also by other large restaurant networks such as Domino's Pizza and Papa John's International companies that have invested in online and mobile ordering to increase their sales by targeting new customer sectors.

"We wanted to provide maximum accessibility," said Bernard Acoca, Pizza Hut's director of digital marketing. "We have a core group of customers that is very tech savvy. They use their phones for everything ... We want to be where the consumers are."
With the new strategy, Pizza Hut will earn half of its revenue from online and mobile orders and this will happen in the next five years.

In order to order from Pizza Hut via the online service you only need to create an account on their website registering your phone number and then set up the Pizza Playlist and save your order.
When you are hungry and want to order a pizza, enter the letter “O” and leave a space, then enter the name of your favorite Playlist option.

If you want to use the mobile version instead, you have to set up your account, and open the browser to enter on www.pizzahut.com and log in. Then just browse the menu and place the order.

We will wait and see when this service will be available in Europe too, and until then let’s hope they’ll change the present poor food recipes back as they were previously.