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According to an NTT Communications' press release, the company plans to develop in Japan an innovative cell phone with a technology inspired probably from Nokia Scensory concept with aromatherapy.
NTT’s cell phone will allow users play with 16 fragrances and send favorite scents to other people via Wi-Fi wireless connectivity.

This sounds like you sending some rose perfume to the one you love via the cell phone.
You could also combine the 16 fragrances and create new ones you like more, but if you don’t know how to do it you could check the special recipe catalogue from NTT which instructs on how to mix them.

The company has an interesting vision of the future of communication technology and this includes perfumed email, rose smelling songs and videos full of fragrances.