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When things don’t go in the direction you want them to, when you feel like losing ground, even if you did your best in order to be successful, when you know that you shouldn’t spare any effort that could help you somehow improve your work. When something like this happens, you must resort to a strategy, a smart one if it’s possible, so that you can go back on your feet.



Now, let me give you an example of a company that understands very well how it should act in the market: RIM, the developer of the BlackBerry device.

U2, a very popular rock band, announced that Research in Motion / BlackBerry will sponsor their upcoming 360° Tour. You can find the official announcement on the band’s official website. The tour is expected to open at the Nou Camp Stadium in Barcelona. Therefore, Spanish people, prepare yourselves for the June 30.



The U2 tour is being produced by Live Nation Global Touring and includes 14 European cities, such as Milan, Gothenburg, Amsterdam, Paris, Nice, Dublin, Chorzow, Berlin, Gelsenkirchen, London, Sheffield and Glasgow. The last one will take place at Millenium Stadium, in Cardiff, on August 22. When finishing with the European continent, the tour will move to North America, the first one being programmed for September 12, at Chicago’s Soldier Field.



I know that the news is very surprising for many of you, because you probably know that in the past the popular rock band was very fond of Apple, when the Vertigo single was used by Apple for a TV commercial for their iPod. In addition, the company released a special edition of the iPod, called U2 iPod and the iTunes U2 box set.



“This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans”, said Paul McGuinness, U2’s manager. “We look forward to sharing more details as the relationship unfolds”.

(Source: unwiredview.com)