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Six organizations have collaborated in a research study involving mobile phone use and they have published the results today.
ICUE/Mills and Boon, Singtones, Cool Gorilla/lastminute, The Light Agency, LocatioNet and Pocket Group are the developers of this research and they have designed 6 mobile applications for making the life easier and full of fun for women.

It seems that 60% of the women that have participated at the study in UK, that own mobile phones, are addicted to these communication devices, but they are using them mainly for texting and calling, rarely taking advantage of the other services and features considered more important by other people.

On the other side, men are the ones that love to benefit from the multimedia special features that Smartphones are providing these days, such as music player and Internet browser.

According to the statistics, just 33% of the women and 47% of the men interviewed use their phones to browse the Internet.

Lastminute together with Cool Gorilla have launched the phrasebook utility for mobile phones, which is a useful tool that helps you when you need to find rapidly a hotel, or just to order a coffee, or even when flirting with the locals.

With amAze application from LocatioNet you are sure you never get lost, because it allows you to get access to clear maps, route-planning, weather forecasts and local search information.

If you are a romantic fiction lover, Mills and Boon offers you the possibility to download books directly on your mobile phone, which is perfect for poolside reading and those journeys into work.

Pocket Group comes with PocketDoctor utility to give you daily helpful advices like how to give up smoking and which is the best diet, or to announce you at a specific hour that you have to take your regular medication.

ReVoice Singtone technology from Singtones allows you to sing your own ringtone, sounding in tune every time.

The Light Agency has the application called M BAR GO which collects shopper habits in order for the services to be analyzed and improved, but for mobile users it has launched Shop Scan Save which is a mobile-based loyalty scheme that enables retailers to benefit from coupon schemes, and the consumers to save their shopping bills.