Nov 04 2008
Softbank 823SH Tiffany phone defies the economic crisis
Posted by: Maria Mihale in Sharp, Softbank
Everyone describes this period we're now passing through as the worst global financial crisis in the history, not only because it affected powerful economies of the world, but also due to the fact it is spreading so very fast and so very furious worldwide. But it seems like the economic crisis isn't affecting everyone, after all.

So, for all of those who are not feeling the global economic crisis, not in need of payday loans, and are not content with just wearing diamond earrings, Softbank, a Japanese telecommunications and media corporation, unveiled a line of mobile telephones encrusted with diamonds.
This can be considered one of the boldest moves a cell phone company has ever made. Via a partnership between Softbank Mobile, New York's Tiffany & Co. and Sharp, a limited edition of just 10 phones will hit the luxury market, being encrusted with 537 diamonds which represent a total weight of 18.34 carats. It's a pity, right, as you all wanted to purchase such an exquisite device.

The 823SH Tiffany Model sports a platinum body made by Sharp. Aside from making/receiving calls, this luxurious device will boast that great number of diamonds that is said to retail for a whooping 13 million yen (approximately $130,917!).The phone has a top that flips open to a display also designed by the luxury New York jeweler.

Japan is the world's largest market for luxury goods and nearly everyone owns a cell phone. This is the reason why fashion companies are trying to tap into the mobile market. In the given context, NTT DoCoMo Inc, Softbank's rival, launched a cell phone designed by Italian brand Prada.
(Source: Dvice)






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